The goal of this study would be to extend the idea of dynamic abilities and design co-creation. In previous studies have emphasized that components factors of dynamic capabilities are differ based on specific firm or industry. Thus, this study look at component factors of dynamic capabilities in the context of multi-products aggressive ITC firm. This paper gives an in-depth analysis of ASUSTech Taiwan, a leading and aggressive company in the ITC industry in Taiwan, which showed an impressive ability to develop new products and developing a co-creation framework with product design and innovation. This paper discusses the key dimensions of dynamic capabilities in the context of multi-products enterprise (DCMP) and explores the sub-dimensions of each key dimension. A case study using grounded theory approach is used to translate the data through three phases, open coding, axial coding, and selective coding. Findings highlight that DCMP enterprise are made up of the network clustering the nodes of one of the central high-frequency keywords that were mapped, such as: Innovation, User, R&D, Technology, Co-design, Management, Organization, and Network. This study also identifies the three dynamic capabilities and their sub-dimensions as an important basis for continuous innovation. As well as contributing to the emerging literature on continuous innovation, Three capabilities we mentioned also contribute to the literature on dynamic capabilities and co-creation: Excellent service and innovation support capability, maintain technological leadership capability, and ensure utmost reliability and compatibility capability. Discussion links the findings to previous literature and shows how these three component factors are all based on a coherent combination of sub-dimensions. As a further appreciation of the origins of competitive advantage is to be found in a better analytical and empirical understanding of the managerial processes which allows some firms to be ahead and stay ahead of the game, and the component factors of dynamic capabilities, we hope that this study has contributed to clarifying the nature and content of some of these valuable managerial processes.