This research is tackling modeling of structural equation of brand identity dimensions with attitudinal and behavioral loyalty in Iranian super league’s fans. The present study is descriptive-analytical and done as survey. Statistical population included all of 13th Iranian super league club’s fans -Esteghlal, Perspolis, TractorSazi, Sepahan, Foolad Khoozestan, Malavan and Mes- and 880 people were chosen using Q-Cochran formula and stratified random and cluster sampling methods. The author-made instrument of Fan Based Brand Equity (FBBE) based on Kapffer’s (2006) model in brand identity and Meller and Hansan’s (2006) model of attitudinal and behavioral loyalty. The first section included demographic characteristics and the second section consisted of items covering all variables by Likert’s seven item scale. Content reliability was CVI=0.91 and internal validity was investigated in a pilot study by two methods of Test-retest (ICC=0.89) and Cronbach’s Alpha (0.8). SPSS20 used for descriptive statistics of variables and data normality and AMOS20 used for structural equation modeling. The results showed that brand identity had positive significant effect in loyalty on brand. Tangible identity had positive significant effect in attitudinal and behavioral loyalty. Tangible identity had positive significant effect in behavioral loyalty but no significant effect in attitudinal loyalty of Iranian super league fans.