Abstract\n The present paper intends to bring forward the impact of T.V programs on Indian College Students’ behavior. The progress of the human civilization is demarcated with district eras; these eras have been characterized by technological advances and innovation that changed the human life. The latest innovation to multiple satellite TV channels into the drawing of urban Indian is greatly determining the TV viewing behavior.\nThe present study is conducted with the following objectives:\n1.To find out the TV viewing behavior of Arts College Students in terms of various TV channels and types of programs .\n2. To assess the perception of college youth regarding to TV programs and their influences both positive and negative.\n 3. To find out whether there is any association between certain demographic variables pertaining to College youth and their perception of TV programs.\n Keeping these objectives of the studying in view, the following questions have been formulated for variation:\n1. Are the respondents, (College Students of Art College) likely to perceive the foreign program as source of negative influences?\n2. Do the respondents watch Foreign Programs more than Indian programs?\n3. Do the respondents watch documentaries less than the other type of films? The Sample is 120 Native Students from the Art College of Osmania University, (Hyderabad.India) which selected randomly from different departments. Keeping the study objectives in view, a questionnaire in English was developed pretested. \nKey words: TV program, Indian college students’, behavior