Matching Deming\'s and Juran\'s Total Works : A Suggested paradigm\n\n\nProfessor Moyassar I. Ahmed (Ph.D)\nIndustrial Management Dept.\nUniversity of Mosul\[email protected]\n\nAbstract\nThe current paper aims to shed light on the major contributions of the famous two pioneers in quality culture at all companies of the world. It also shows the convert of classical ideas in quality management towards the philosophy of TQM .Different sides of thinking have been indicated . The study also covered the major contributions of both authors . \nThe dilemma was shown in the possibility of introducing a paradigm ingather the Deming\'s and Juran\'s philosophies . The paper decided a major target in contact with the proposed paradigm and the factors of success . The paper concluded into the possibility of exploring the strength points of both philosophies to gain the totality of quality management . Thus, the paper is contain of introduction and six sections, they are: \n1. Methodology .\n2. Deming\'s Total Works . \n3. Juran\'s Total Works .\n4. Matching the Two philosophies .\n5. Suggested paradigm . \n6. Conclusions .\n\nKey Words: contributions of Deming and juran, quality culture, quality management, TQM, paradigm,