The pharmaceutical industry is being developed and is progressing with rapid steps, and according to its development it’s the third in the world after arms and oil industry. This shows that 1/3 of the money in the world originates from the production and distribution of drugs. Post-war Kosovo suffered many changes that were present also in the field of pharmaceutical industry. While local pharmaceutical companies underwent significant changes during the privatization and the opening of new pharmaceutical companies, a number of pharmaceutical companies of the former Yugoslavia covered the pharmaceutical market in our country. Likewise, it should also be taken into account that in Kosovo we have more imported pharmaceutical products from foreign known pharmaceutical companies which significantly affect the local pharmaceutical products market.\nBased on the above mentioned data we come to the idea of research and analysis of the characteristics of modern marketing development in the pharmaceutical industry in Kosovo in order to achieve much better quality service and to reach profitability in the domestic pharmaceutical companies. And finally, drawing of conclusions and recommendations has been made based on the analysis of the Marketing and Promotion strategies.