Water is standout amongst the most imperative blessings of God. An existence without water is difficult for sound life. Every human body needs about two to three liters of water per day. However, this important gift of God is continuously affected by different organisms making it injurious for humans. Safe and clean drinking water is the right of every human being, but majority of people do not have accesses to it, especially in developing countries of world due to lack of resources. Pakistan, being a developing country, is struggling to provide safe drinking water to its masses. Due to its limited resources, it is a challenge for Pakistan. Pakistan has not been successful in provision of Safe Drinking Water. The unhealthy drinking water is causing water born diseases in its backward regions. This study was undertaken to know about public willingness to pay for the provision of Safe Drinking Water (SDW) in district Peshawar. This paper is based on household survey conducted in the urban part of district during February-March, 2013. The results indicate that 68% of households are willing to pay for the supply of safe drinking water at their door step. Interestingly, 74% of households show interest in private investment, because they were not satisfied from the municipal cooperation services. The result further show that households income, level of education, awareness level, household size and diseases history are also important determinants of households willingness to pay for safe drinking water supply services.