Customer satisfaction and purchase intention in online shopping have been central themes in e-tailing research. Prior researches in this area have identified several measures such as e-services quality and risk attitude that may have impacts on the potential customer satisfaction. In this study, the relationship between E-services quality, risk attitude, customer satisfaction, and purchase intention in the online shopping was examined. The theoretical model was tested through a survey of 170 online shoppers using e-mail and distributed questionnaires to the campus and shopping malls in Indonesia. The result of this study provided good supports for the relationship between e-services quality with customers’ satisfaction and purchase intention. However, since the online shopping store in Indonesia might relatively be still new, the result also confirmed the customers ignored a risk when they purchased goods or service in the online store.