The discussion about business and its important functions like marketing in Islamic\neconomy has gain an especial importance, in a way that attachment to Islamic values is\nconsidered as a key advantage for Islamic institutes to make the major decisions of\norganizations according to this advantage. One of the problems that we face with in\nperceiving the issues related to business is that the present marketing literature follows its\nown special direction from the one hand and on the other hand the Islamic economic\nsystem is of different approach in this context. Sometimes, Islamic marketing follow\ndifferent principles and guidelines than present Marketing principles, marketing from\nIslamic perspective is from among the issue which requires many researches and studies to\nclarify and define its elements. This research tries to study the role and importance of\napplying Islamic marketing concepts for expanding business in Islamic countries.