In modern business, satisfaction is connected with the consumers\' effort to achieve content by using goods and services in any sector. Telecommunication sector has marked continuous growth in the last ten years. This is especially true in the field of mobile telephony. The purpose of this paper is to examine the level of satisfaction of the users with the service quality they are offered by mobile operators, and thus to give recommendations for improving this very important industrial area. The methodology of Servqual model was used for that purpose. Key results of the research lead to the conclusion that if mobile operators offer service with the least difference between delivered and what was promised to the customer, the positive effects will be multiplied. Achieved results have significant implications for mobile operators so that they could improve the service quality by adjusting it to the customers\' expectations, with the aim to ensure satisfaction and loyalty. Among multiple social implications of the research, the key ones are with regards to strengthening awareness on the users\' attitudes and their \"power\" in the modern society, which should bring to the increase of the quality of life. Special value of the subject research reflects in the fact that such types of research have been vaguely represented at the market in Montenegro, also in the form of the questionnaire which was especially created for the purpose of this research.